Building products always starts with a good process.
UX Research: Understand Before You Create
Every good design starts with a listening phase. My goal: to understand what users really want, not what they say they want.
✔️ Observe and analyze user behavior
Interviews, tests, benchmarks… I start with real-world observations to understand behaviors, frustrations, and actual needs.
✔️ Identify the right levers
I help teams pinpoint the real challenges, ask the right questions, and define a clear vision for the product.
✔️ Translate insights into clear direction
Based on the data, I identify concrete areas of focus to inform the design phase.
UI Design: Designing Useful and Desirable Interfaces
A good interface is one you use without even thinking about it. I place just as much importance on clarity as I do on attention to detail.
✔️ Accessible and Consistent Design
I create user-centered interfaces that are accessible and adhere to industry standards (design system, components, contrast, etc.).
✔️ Prioritize and organize information
Each screen is designed to make it easier to read, guide user actions, and improve efficiency.
✔️ Focusing on the emotional experience and the joy of use
I believe in functional beauty. My interfaces are simple, lively, and designed to make users want to interact with them.
Turning an idea into a tangible product
Creating a good design is great. Seeing it through to the end is even better. I bridge the gap between product vision, design, technology, and marketing.
✔️ Turning an idea into a structured product
I prioritize features, clarify the scope, and facilitate collaboration between designers, product owners, and developers.
✔️ Moving projects forward smoothly
I communicate with developers on a daily basis, adapt to technical constraints, and anticipate roadblocks.
✔️ Support the launch (and beyond)
User testing, app store guidelines, product communication… I’m here right up until launch to ensure a smooth and consistent release.
Building a Product, Step by Step
From the first sketch to the online launch, every step is an opportunity to experiment, refine, and bring the idea to life.
Understanding
Before proposing solutions, I take the time to listen. I analyze user needs, business objectives, and on-the-ground constraints to fully understand the problem.
Frame
I summarize the key information, identify the pain points, align the issues, and set a clear direction. There’s no magic solution without properly defining the problem.
Imagine
It’s time to explore. I’m brainstorming ideas, testing out different approaches, and sketching out initial concepts. The goal: to open up a world of possibilities without holding back.
Iterate
Good design is never perfect the first time around.
I’m constantly improving: I share my work early, listen to feedback, and fine-tune what isn’t working. Iteration is part of the process—not an extra step.
Confirm
I test my ideas against reality.
User testing, feedback from teams, technical feasibility: I make sure the solution works for everyone, not just on paper.
Deliver
I prepare clear, easy-to-implement deliverables.
I work closely with developers and testers all the way through to production deployment.
My Toolbox
My daily playground, with tools that I explore and develop as new ideas and approaches emerge.
Figma
Lovable
Jira
Google Analytics
Tokens Studio
Framer
Hotjar
Zeroheight
Stark
